At the forthcoming Food Ingredients Europe (Fi E) 2011 exhibition in Paris, Rhodia Aroma Performance (Hall 4 Booth K48) will showcase its complete industry-leading range of vanillin and ethyl-vanillin food-safe ingredients and reveal the new revamped branding and repositioning of the company’s flagship products Rhovanil^®, Rhovanil^®Natural and Rhodiarome^® which meet the highest manufacturing safety standards demanded by the food industry. Henceforth these market-leading products will be dedicated to the food industry such as bakery, chocolate, confectionery, beverages and other dairy product applications.

To complement the repositioning of its key brands, Rhodia broadens its food-safe range of vanillin ingredient technology and introduces Rhovea™ a new and pioneering versatile range of customized aromatic vanillin products exclusively for non-food purposes such as fine and industrial perfumery, pharmaceutical and agro-chemical and feed industry applications.

“Rhodia developed and industrialized the manufacturing of vanillin and, almost forty years ago, invented the process to produce ethyl vanillin and therefore can surely claim to have a very strongfoodsafety culture,” said Vincent Lajotte, Aroma Ingredients Business Director of Rhodia Aroma Performance. “Safety is built into every step of the manufacturing chain through quality-oriented process design, back integration and end-to-end traceability. This unique fully integrated process avoids the usage of unauthorized products such as toluene, features the lowest level of liquid effluents and ensures a very high consistency in purity thereby ensuring Rhodia’s products are the purest, safest and most sustainable in the world,” he added.

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Rhodia utilizes the environmentally responsible guaiacol, ex-catechol route to manufacture its flagship Rhovanil^® vanillin and Rhodiarome^® ethyl-vanillin range of food ingredients products and recently converted several steps of the manufacturing process to the use of food grade bio-ethanol as a solvent.
Rhodia’s re-aligned products for food and the new non-food range are now composed of distinct brands with re-designed logos offering a new fresh graphic identity.

Rhodia’s new non-food product is:
Rhovea™ - a white to slightly yellowish rough crystalline powder with a characteristic vanilla aroma offering both desirable olfactive notes and sought after odour-masking capabilities and key appetent properties especially used in feed industry formulations.

Rhodia’s existing and re-positioned market-leading brandsof customized ingredients for food and flavorsinclude Rhovanil^®vanillin - a benchmark ingredient built on Rhodia’s 30-year experience in the food industry :

Rhovanil^® Free Flow and Rhovanil^® Fine Mesh offer highly consistent physico-chemical and organoleptic properties and designed for specific food processes, or food blends or for dry mixes where homogeneity and/or fast dissolution is required.


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Rhovanil^®Natural from Rhodia Aroma Performance is obtained from a natural raw material and bio-fermentation process and has strong vanillin characteristics. Rhovanil^®Natural complies with both European and USA (FDA) regulations to meet the requirements of a ‘natural status’ and therefore can used and labelled as ‘natural’ in foodstuffs essentially composed of one or more ingredients of plant origin.


Rhodiarome^® is the only ethyl-vanillin product made from a fully back-integrated catechol-guetol process and has a warm vanilla note about three times stronger than vanillin and is therefore the most cost-effective vanilla note for many food applications.


Rhodia manufactures its vanillin and ethyl-vanillin range to the highest food safety standards at two facilities in Saint-Fons, France and Baton Rouge, Louisiana, in the USA thereby ensuring customers a security of supply worldwide.

Fi E 2011 will be held from November 29 to December 1 at Paris Nord Villepinte, Paris, France. Rhodia Aroma Performance is exhibiting in Hall 4, booth K48.

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®	Rhovanil and Rhodiarome are registered trademarks of Rhodia.
™	Rhovea is a trademark of Rhodia.

Rhodia Aroma Performance is the only vanillin and ethyl-vanillin producer mastering the whole manufacturing chain in its Saint Fons (France) & Baton Rouge (USA) facilities from Catechol to Rhovanil® or Rhodiarome® its flagship brands. Rhodia guarantees:

- Compliance with the most stringent food standards and regulations.
- Eco-friendly process, with no chlorinated derivatives (ex-ONCB process), no toluene, no methanol.
- Full traceability all along the manufacturing chain.

Rhovanil® & Rhodiarome® are the food safety market reference for more than 30 years, thanks to the back integrated manufacturing chain which prevent them from any cross contamination risks.

Rhodia, member of the Solvay group, is a specialty chemical company resolutely committed to sustainable development. As a leader in its businesses, the Group aims to improve its customers’ performance through the pursuit of operational excellence and its ability to innovate. Structured around 11 Global Business Units, Rhodia is the partner of major players in the automotive, electronics, flavors and fragrances, health, personal and home care markets, consumer goods and industrial markets. Rhodia employs around 14 000 people worldwide and generated sales of €5.23 billion in 2010.
For more information, please visit our website: www.rhodia.com

Contacts

Rhodia Aroma Performance
Maud Joassard
Tel: + 33 4 26 19 71 38
E-mail: maud.joassard@eu.rhodia.com

Consultant Industrial Media Relations
Alan Flower
Tel: +32 474 117091
E-mail: alan.flower@indmr.com