FCE Cosmetique: Rhodia showcases innovations in harecare products
News release
--- In the spotlight are natural and synthetic polymers, in addition to surfactant system technology and high performance solutions
--- Brand experience for visitors to the event, supervised by hair stylist Marcos Proença, will showcase the benefits offered by Rhodia products
RHODIA AT FCE COSMETIQUE 2012: STREET F – STAND 7
São Paulo, May 29, 2012 - Rhodia, a member of Solvay group, is launching Rheomer 33®, an innovative rheological agent for personal cleansing solutions, in the Latin American market.
Rheomer 33® is a new polymer specifically designed to promote efficient thickening and good suspension properties) in transparent (clear) formulations that have low or medium concentrations of surfactants (6% to 13%). Rheomer 33 also boosts foaming performance and provides a soft feel to the skin. This unique combination of properties allows formulators to create innovative products such as crystal clear shower gels with suspended capsules, pearlescent shampoos and facial scrubs with exfoliating beads.
With Rheomer 33®’s, at FCE Cosmetique 2012 (May 29-31, in São Paulo, Brazil), Rhodia has broadens its innovative portfolio of specialty ingredients used in formulating personal care products.
Rhodia’s high performance liquid surfactants: Mackam BC-39, prepared with cocamide MEA, and Mackam BP-40, prepared with cocamide MIPA are used in high performance shampoos, liquid hand soaps and body cleansers and meet the needs of manufacturers seeking easier and safer handling of raw materials and faster and efficient processing of consumer products.
Miracare ® SLB, Rhodia’s structured surfactant liquid system used in the formulation of liquid cleansing products is well known to deliver breakthrough foam, texture, moisturization and conditioning performance. It has now been proven that Miracare ® SLB based formulations have enhanced fragrance intensity and persistence compared to traditional formulations.
Rhodia’s portfolio of personal care solutions also includes a product developed from a rice protein, compatible with different types of surfactants (anionic, cationic and nonionic). Marketed under the brand MackproPlus Rice-C ®, it contains 2% cysteine, and is perfect for the treatment of hair that has been damaged by dyes or straightening. It also provides excellent moisturizing and film forming properties, which enhance shine, improve combability and leave hair full-bodied.
A conditioning specialist - "Thanks to these innovative products, Rhodia reinforces it’s position as a leader in hair conditioning. We offer a unique range of technology, innovation and expertise to suit clients' needs in meeting end-consumer demand in the conditioning, beauty, protection and hair cleaning segments," says Paulo De Biagi, director of Rhodia Novecare for Latin America.
The company, which is one of the world's leaders in specialty chemicals, offers an extensive portfolio of technologies and products in the personal care area.
Brand experience - During FCE Cosmetique, Rhodia will promote a brand experience for visitors to the event, supervised by hair stylist Marcos Proença, one of the best-known professionals in Brazil. As part of this initiative, the Rhodia stand at FCE has a stylish lounge that serves as a hairdressing salon. Scheduled in advance, hair treatments can be done by the Marcos Proença team of professionals at the salon using products formulated using the solutions offered to the market by Rhodia.
"We will show that our products offer many benefits, ensuring a differentiated hair conditioning experience. Well-treated hair is available to consumers in their daily lives, helping to make them more beautiful and increasing their self-esteem," says Daniela Bonifácio, from the marketing area at Rhodia Novecare Latin America.
Differentiated fragrances - During FCE 2012, Rhodia will officially launch the Rhovea™ brand on the Brazilian market – a new, pioneering and versatile line of personalized products with the characteristic scent of vanilla, exclusively for non-food purposes, such as fine and industrial perfumes, pharmaceuticals and agrochemicals.
Also in the line of differentiated fragrances, the company offers the market Rhodiantal™, a product with a characteristic note of sandalwood which ensures a long-lasting effect, being a perfect alternative to natural sandalwood oils. With a high concentration of sandalwood, the product (IBCH - isobornyl cyclohexanol) is recommended for applications in perfumes, soaps, washing powder and softeners, shampoos, conditioners and incense.
"Our solutions for the fragrance industry innovations are recognized on the world market, being increasingly used by international clients to develop products that deliver benefits to end consumers," says Stella Cintra, Business Manager at Rhodia Aroma Performance in Latin America.
About Rhodia
Rhodia, a member of the Solvay Group, is an international specialty chemicals company resolutely committed to sustainable development. As a leader in its businesses, the Group aims to improve its customers' performance through the pursuit of operational excellence and its ability to innovate. Structured around 11 Global Business Units (GBUs), Rhodia is the partner of major players in the automotive, electronics, flavors and fragrances, health, personal and home care markets, consumer goods and industrial markets. Rhodia employs 14,250 people worldwide and generated sales of € 6.17 billion in 2011.
For further information, go to www.rhodia.com
About Solvay
SOLVAY is an international chemical group committed to sustainable development with a clear focus on innovation and operational excellence. Its recent acquisition of specialty chemicals company Rhodia created a much larger player, which is realizing over 90% of its sales in markets where it is among the top three global leaders. Solvay offers a broad range of products that contribute to improving the quality of life and the performance of its customers in markets such as consumer goods, construction, automotive, energy, water and environment, and electronics. The Group is headquartered in Brussels, employs about 29,000 people in 55 countries and generated EUR 12,7 billion in sales (pro forma) in 2011. Solvay SA (SOLB.BE) is listed on NYSE Euronext in Brussels and Paris (Bloomberg: SOLB.BB Reuters: SOLBt.BR).
Press information:
Roberto Custódio - Tel. (55 11) 3284 5164 - roberto@pexpress.com.br
--- Brand experience for visitors to the event, supervised by hair stylist Marcos Proença, will showcase the benefits offered by Rhodia products
RHODIA AT FCE COSMETIQUE 2012: STREET F – STAND 7
São Paulo, May 29, 2012 - Rhodia, a member of Solvay group, is launching Rheomer 33®, an innovative rheological agent for personal cleansing solutions, in the Latin American market.
Rheomer 33® is a new polymer specifically designed to promote efficient thickening and good suspension properties) in transparent (clear) formulations that have low or medium concentrations of surfactants (6% to 13%). Rheomer 33 also boosts foaming performance and provides a soft feel to the skin. This unique combination of properties allows formulators to create innovative products such as crystal clear shower gels with suspended capsules, pearlescent shampoos and facial scrubs with exfoliating beads.
With Rheomer 33®’s, at FCE Cosmetique 2012 (May 29-31, in São Paulo, Brazil), Rhodia has broadens its innovative portfolio of specialty ingredients used in formulating personal care products.
Rhodia’s high performance liquid surfactants: Mackam BC-39, prepared with cocamide MEA, and Mackam BP-40, prepared with cocamide MIPA are used in high performance shampoos, liquid hand soaps and body cleansers and meet the needs of manufacturers seeking easier and safer handling of raw materials and faster and efficient processing of consumer products.
Miracare ® SLB, Rhodia’s structured surfactant liquid system used in the formulation of liquid cleansing products is well known to deliver breakthrough foam, texture, moisturization and conditioning performance. It has now been proven that Miracare ® SLB based formulations have enhanced fragrance intensity and persistence compared to traditional formulations.
Rhodia’s portfolio of personal care solutions also includes a product developed from a rice protein, compatible with different types of surfactants (anionic, cationic and nonionic). Marketed under the brand MackproPlus Rice-C ®, it contains 2% cysteine, and is perfect for the treatment of hair that has been damaged by dyes or straightening. It also provides excellent moisturizing and film forming properties, which enhance shine, improve combability and leave hair full-bodied.
A conditioning specialist - "Thanks to these innovative products, Rhodia reinforces it’s position as a leader in hair conditioning. We offer a unique range of technology, innovation and expertise to suit clients' needs in meeting end-consumer demand in the conditioning, beauty, protection and hair cleaning segments," says Paulo De Biagi, director of Rhodia Novecare for Latin America.
The company, which is one of the world's leaders in specialty chemicals, offers an extensive portfolio of technologies and products in the personal care area.
Brand experience - During FCE Cosmetique, Rhodia will promote a brand experience for visitors to the event, supervised by hair stylist Marcos Proença, one of the best-known professionals in Brazil. As part of this initiative, the Rhodia stand at FCE has a stylish lounge that serves as a hairdressing salon. Scheduled in advance, hair treatments can be done by the Marcos Proença team of professionals at the salon using products formulated using the solutions offered to the market by Rhodia.
"We will show that our products offer many benefits, ensuring a differentiated hair conditioning experience. Well-treated hair is available to consumers in their daily lives, helping to make them more beautiful and increasing their self-esteem," says Daniela Bonifácio, from the marketing area at Rhodia Novecare Latin America.
Differentiated fragrances - During FCE 2012, Rhodia will officially launch the Rhovea™ brand on the Brazilian market – a new, pioneering and versatile line of personalized products with the characteristic scent of vanilla, exclusively for non-food purposes, such as fine and industrial perfumes, pharmaceuticals and agrochemicals.
Also in the line of differentiated fragrances, the company offers the market Rhodiantal™, a product with a characteristic note of sandalwood which ensures a long-lasting effect, being a perfect alternative to natural sandalwood oils. With a high concentration of sandalwood, the product (IBCH - isobornyl cyclohexanol) is recommended for applications in perfumes, soaps, washing powder and softeners, shampoos, conditioners and incense.
"Our solutions for the fragrance industry innovations are recognized on the world market, being increasingly used by international clients to develop products that deliver benefits to end consumers," says Stella Cintra, Business Manager at Rhodia Aroma Performance in Latin America.
About Rhodia
Rhodia, a member of the Solvay Group, is an international specialty chemicals company resolutely committed to sustainable development. As a leader in its businesses, the Group aims to improve its customers' performance through the pursuit of operational excellence and its ability to innovate. Structured around 11 Global Business Units (GBUs), Rhodia is the partner of major players in the automotive, electronics, flavors and fragrances, health, personal and home care markets, consumer goods and industrial markets. Rhodia employs 14,250 people worldwide and generated sales of € 6.17 billion in 2011.
For further information, go to www.rhodia.com
About Solvay
SOLVAY is an international chemical group committed to sustainable development with a clear focus on innovation and operational excellence. Its recent acquisition of specialty chemicals company Rhodia created a much larger player, which is realizing over 90% of its sales in markets where it is among the top three global leaders. Solvay offers a broad range of products that contribute to improving the quality of life and the performance of its customers in markets such as consumer goods, construction, automotive, energy, water and environment, and electronics. The Group is headquartered in Brussels, employs about 29,000 people in 55 countries and generated EUR 12,7 billion in sales (pro forma) in 2011. Solvay SA (SOLB.BE) is listed on NYSE Euronext in Brussels and Paris (Bloomberg: SOLB.BB Reuters: SOLBt.BR).
Press information:
Roberto Custódio - Tel. (55 11) 3284 5164 - roberto@pexpress.com.br