Sao Paulo, September 6, 2011 - If you depend on a supply of vanilla flavoring, the panettones, cakes and chocolates sold over the Christmas period are safe. Rhodia, the worldwide leader in the production and sale of vanillin and ethyl-vanillin, has already delivered the orders placed by flavor manufacturers and food sector companies in Latin America for this event. Its Rhovanil® vanillin and Rhodiarome® ethyl-vanillin meet market demand and food applications requirements.

"Our indicators show that the supply of these specific products at the end of the year will be up in 2011 on last year," says Luis Fernando Maida, director of Rhodia Aroma Performance in Latin America. The flavored product market in the region is expanding as average incomes rise.

"There is more access to certain products, such as cookies, special bread, cakes, ice-cream and beverages in which vanillin, a flavoring identical to natural vanilla, is essential to achieving that special and attractive flavor," adds Maida. It is estimated that around 600 tons of vanillin a year are consumed in Brazil. In Latin America, including Mexico, consumption of the product is just over 1,000 tons a year, accounting for around 10% of the total consumed worldwide.

Rhodia is the world's unique producer of vanillin and ethyl-vanillin using the catechol route, in which only internationally authorized solvents for use in human food are used, including bioethanol, which comes from a renewable source. The company has another process for its Rhovanil® Natural vanillin, obtained by fermentation of natural raw materials, enabling to label the products as natural. "Our production processes ensure an intrinsically food-safe product and a consistency in high quality, with the highest levels of purity required by customers," adds Maida.

Rhovanil®, Rhovanil® Natural and Rhodiarome® secure the highest safety standards in food industry and can be used in bakery, chocolate, confectionery, beverages and other dairy product applications. They are Kosher certified and meet Halal requirements.

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Rhodia Aroma Performance is the only vanillin and ethylvanillin producer mastering the whole manufacturing chain in its Saint Fons (France) & Baton Rouge (USA) facilities from Catechol to Rhovanil® or Rhodiarome® its flagship brands. Rhodia guarantees:

-Compliance with the most stringent food standards and regulations.

- Eco-friendly process, with no chlorinated derivatives (ex-ONCB process), no toluene, no methanol.

- Full traceability all along the manufacturing chain.

Rhovanil® & Rhodiarome® are the food safety market reference for more than 30 years, thanks to the back integrated manufacturing chain which prevent them from any cross contamination risks.

Rhodia is an international chemical company resolutely committed to sustainable development. As a leader in its businesses, the Group aims to improve its customers’ performance through the pursuit of operational excellence and its ability to innovate. Rhodia is the partner of major players in the automotive, electronics, flavors and fragrances, health, personal and home care markets, consumer goods and industrial markets. The Group employs around 14,000 people worldwide and generated sales of €5.226 billion in 2010. Rhodia is listed on Euronext Paris.

For further information go to www.rhodia.com.br .

For further Press information:

Roberto Custodio - roberto@pexpress.com.br - Tel.(11) 3284 4322

Marcela de Paula - marcela@pexpress.com.br - Tel.(11) 3284 5164