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At FI Europe 2011: Rhodia Aroma Performance will exhibit new branding and repositioning of Rhovanil® vanillin and Rhodiarome® ethyl-vanillin range henceforth dedicated to the food industry.

Rhodia Aroma Performance reveals the new revamped branding and repositioning of the company’s flagship products Rhovanil®, Rhovanil® Natural and Rhodiarome® which meet the highest manufacturing safety standards demanded by the food industry. Henceforth these market-leading products will be dedicated to the food industry such as bakery, chocolate, confectionery, beverages and other dairy product applications.

News release

Rhovanil®, the Rhodia leading vanillin, guarantees the sweet taste of Christmas

Sao Paulo, September 6, 2011 - If you depend on a supply of vanilla flavoring, the panettones, cakes and chocolates sold over the Christmas period are safe. Rhodia, the worldwide leader in the production and sale of vanillin and ethyl-vanillin, has already delivered the orders placed by flavor manufacturers and food sector companies in Latin America for this event. Its Rhovanil® vanillin and Rhodiarome® ethyl-vanillin meet market demand and food applications requirements.

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